Digital Marketing Manager
Job Title:
Digital Marketing Manager
Type:
Full Time
Location:
Remote
About Us:
KeyCare offers health systems access to a network of virtual care providers working on KeyCare's Epic-based EMR and telehealth platform. This allows KeyCare to improve access for patients across the United States, while keeping their care coordinated with their health system partners. Health systems can start with nationwide virtual on-demand urgent care coverage (24x7, 50-state coverage), and then may add other virtual health services based on their needs. To learn more about KeyCare, visit www.keycare.org
Position Overview:
As the Digital Marketing Manager at KeyCare, you'll play a pivotal role in driving our growth by developing and executing innovative digital marketing strategies. Your expertise will be instrumental in increasing brand awareness, generating qualified leads, and ultimately expanding access to virtual care.
Key Responsibilities:
Strategic Planning:
• Develop and execute comprehensive digital marketing strategies aligned with KeyCare's overall business objectives.
• Conduct market research and competitor analysis to identify opportunities and optimize marketing efforts.
• Collaborate with cross-functional teams to ensure alignment and effective execution of marketing initiatives.
• Set clear KPIs and track performance to measure the success of digital campaigns.
Content Creation and Enhancement:
• Oversee the creation and distribution of high-quality content, including blog posts, articles, infographics, videos, and email campaigns.
• Collaborate with internal teams to ensure content aligns with KeyCare's brand voice and messaging.
• Optimize content for SEO to improve search engine rankings and drive organic traffic.
• Collaborate with health system Marketing Teams to develop and implement patient engagement strategies that support client go-lives, health system adoption, and increased utilization.
• Ensure that all content aligns with KeyCare's brand guidelines and messaging.
Lead Generation and Conversion:
• Implement effective lead generation tactics, such as SEO, PPC, and content marketing, to attract and convert qualified leads.
• Optimize landing pages and website conversion funnels to maximize lead conversion rates.
• Manage email marketing campaigns to nurture leads and drive customer engagement.
Social Media Marketing:
• Develop and execute social media strategies across various platforms (e.g., Facebook, Instagram, LinkedIn, Twitter).
• Create engaging content and manage social media communities to build brand awareness and drive traffic.
• Monitor social media trends and respond to customer inquiries and comments promptly.
• Manage and optimize paid advertising campaigns on platforms like Google Ads and social media.
Analytics and Reporting:
• Track and analyze key performance indicators (KPIs) to measure the effectiveness of digital marketing campaigns.
• Conduct A/B testing to identify high-performing ad creatives and targeting strategies.
• Analyze campaign performance to identify areas for improvement and maximize ROI.
• Use data-driven insights to inform strategic decisions and optimize marketing efforts.
• Prepare regular reports on digital marketing performance and provide recommendations for improvement.
Qualifications:
• 3+ years of experience in digital marketing, with a strong focus on lead generation and content marketing.
• Proven track record of success in developing and executing effective digital marketing campaigns.
• Strong understanding of SEO, PPC, and email marketing best practices.
• Excellent written and verbal communication skills.
• Proficiency in using digital marketing tools and platforms (e.g., Google Analytics, Google Ads, social media management tools).
• Creative and innovative mindset with a passion for digital marketing.
• Experience in early start up, healthcare or technology industry.
• Knowledge of CRM systems and marketing automation tools.
• Certifications in digital marketing (e.g., Google Ads, HubSpot).
Education, Experience, and Licensing Requirements
Bachelor's degree in Marketing, Communications, or a related field.
Travel Requirements
• Travel required for key client events and staff retreats – up to 50%
Benefits:
Eligible for company benefits upon package roll out:
• Medical
• Vision
• Dental
• Life Insurance
• 401K
• Disability
• Unlimited PTO
How to Apply:
Please reach out to the email listed below.
Include the position title you are applying to in the subject line.
Include a brief intro in the body, and attach your cover letter and resume to the email. Our team will reach out with next steps.
How to Apply:
Please reach out via the external link button below.
You will be asked to attach a resume, and provide required personal info & provider details.
KeyCare is an Equal Opportunity/Affirmative Action Employer
We encourage all qualified applicants to apply. KeyCare is committed to its evolution towards a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, ethnicity, religion, gender or gender identity, sexual orientation, age, marital status, disability, sex, country of origin, or veteran status.
Reach Out to Our Team Today!
Our team is looking forward to hearing from you, and happy to answer any questions
